VETERINARY ECONOMICS, Oct 1, 2010 - Veterinary Economics
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VETERINARY ECONOMICS, Oct 1, 2010
Cover Story
Help your team grow
By Denise Tumblin, CPA , Helen Hoekstra
In this season of change, plant the seeds of career growth with a mentoring program.
Checking in
Of boo-boos and blunders
By Kristi Reimer, Editor
We've all had cringeworthy moments. Here's one of mine.
Practice Management Q&A
Q&A: Open up to open-book management
How can open-book management help my succession planning strategy?
Practice Tips
Find a convenient place to collect business cards and pamphlets
Cards for your veterinary practice can go where jewelry does.
Is your practice ready for speed dating?
By Bob Levoy
Some human hospitals have come up with a new way for doctors to meet prospective clients. Could it work for your veterinary practice?
Marketing tip: Give clients the shirt off your back
Free advertising for you. Happy brand loyalty for them.
Mark the date for clients to keep them coming back
Use calendar cards to help veterinary clients stay on schedule.
Growth Center
The 'Fifth Vital'
Add nutrition to exam room discussions for healthier patients at your veterinary practice.
Click & Copy
Account for receivables with a written policy
Know what to do when payment isn't received at appointments.
Cover story
5 paths to new clients
By Jeff Rothstein, DVM, MBA
Make sure clients choose your practice over the one down the street.
Managing Smart
Caught on camera: 5 profit-sucking mistakes veterinary clinics make
By Mark Opperman, CVPM
Video cameras reveal what really goes on—and wrong—in your exam room.
Cover Story
Raising the bar in sports medicine
By Sarah Moser
Not content with a nice veterinary facility, these doctors built Veterinary Orthopedic and Sports Medicine Group to rival the best in human medicine.
Hot Button
The difference between MDs and DVMs
By Laura McLain Madsen, DVM
A veterinarian shares why she gave up medical school for veterinary school.

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