VETERINARY ECONOMICS, Feb 1, 2011 - Veterinary Economics
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VETERINARY ECONOMICS, Feb 1, 2011
Cover Story
Remember why you're a veterinarian
By Marty Becker, DVM
The graceful shape of a cat's face. The watchful eye of a dog. The smile of a grateful client. These are the faces of veterinary care. They keep us going and can help us succeed in practice, conquer our mountains, and be the best veterinarians we can be.
4 steps to fear-free practice visits
By Marty Becker, DVM
Conquer clients' fears at the veterinary practice with these communication tips.
Don't forget you love what you do as a veterinarian—so show it
By Marty Becker, DVM
Here are four ways to strengthen your relationship with clients.
Vets vs. the Net: What you can do that veterinary websites can't
By Marty Becker, DVM
No website expresses empathy for a sick and dying pet. No website puts a hand on a client's shoulder.
Checking in
The tip to end all tips
By Kristi Reimer, Editor
Following this guideline will make life in the veterinary practice harder—but easier.
Practice Management Q&A
Q&A: No deal on a professional discount
By Donna Recupido, CVPM
My practice regularly refers cases to a nearby specialty practice. Recently my own dog became sick, and the clinic offered me a disappointingly meager discount for its services. Am I expecting too much? Is there a standard for professional discounts?
Practice Tips
A fun way to share your profits with team members
A fun way to share your profits with team members
Tax tips: Can you deduct educational expenses for your employees?
By Gary Glassman, CPA
Here's the scoop on employee deductions for technician certification costs.
Shut down your practice to shut down parasites
Getting your team involved is an important step in educating clients about parasites. Closing your doors for a few hours might be the best way to initiate this training.
Why every conversation matters when managing your team
By Bob Levoy
No interaction with your staff is insignificant. Give your full effort every day to keep team members happy and working hard.
Create new clients while their pets get groomed
Create new clients while their pets get groomed
Growth Center
Why gift cards are better than cash
Looking for an easy way to lure in new clients? Here's a small token of appreciation that shows off your practice.
Click & Copy
A step-by-step guide to brushing pets' teeth
Promote dental health by showing your clients how to keep their pets' teeth clean.
Associate Know-how
How can I afford a veterinary practice today?
By Denise Tumblin, CPA
Many veterinary associates these days wonder whether buying a practice is still a viable option in today's economy. After all, how can they take on additional debt when they're already saddled with their student loan burden? Read on for the answer.
5 ways to boost your chances for a veterinary practice loan
By Denise Tumblin, CPA
It's never too early to prepare for veterinary practice loan application. Follow these tips and avoid roadblocks on your road to ownership.
I love owning a veterinary practice
Practice ownership carries many responsibilies, but the rewards compensate for any hardship.
I Survived
My veterinary practice survived a land grab
It started as a rumor. It turned into a battle for survival to save my practice against development.
Hospital Design
Midcentury modern reimagined
By Sarah Moser
Design pizzazz lures clients into Greek and Associates Veterinary Hospital in Yorba Linda, Calif. A passion for patients, including exotics, keeps them here.
Equine Solutions
5 client relationship-building strategies
Make your veterinary practice a standout by talking—and listening—more to your clients.
3 ways to spread the word about your equine practice
By James Guenther, DVM, MBA, MHA, CVPM, AVA
An economic downturn is not the time to cut back on marketing. Rather, it's an opportunity to grow your veterinary practice's brand and prepare for greater financial success once the market recovers.
Hot Button
In defense of spay-neuter clinics
By Kyle Palmer, CVT
Low-cost spays and neuters fill a crucial need. Veterinarians: Don't begrudge your colleagues who help.

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