VETERINARY ECONOMICS, May 1, 2011 - Veterinary Economics
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VETERINARY ECONOMICS, May 1, 2011
Cover Story
Bayer Veterinary Care Usage study analysis: Why clients are skipping your exam room
By Karen E. Felsted, DVM, CPA, CVPM, MS , John Volk
Pet owners don't know as much as we think they do about taking care of their pets—and their ignorance is jeopardizing your patients' health. Here's what you can do about it.
6 factors that lead to fewer visits to the veterinary practice
By Karen E. Felsted, DVM, CPA, CVPM, MS , John Volk
The real reasons behind one of the veterinary industry's biggest problems.
Checking in
5 bad social media moves for veterinarians
By Kristi Reimer, Editor
Tame your tweets by avoiding these networking no-no's.
Practice Tips
Immersion oil: Change your flow
Minimize the mess using a syringe and a tomcat catheter.
Thinking inside the box on heartworm control
Here's your heartworm prevention cheat sheet.
Save the syringe cases at your veterinary practice
Save money when you save your syringe cases.
Dog bite prevention: Bite into these tips
Even the nicest-looking dogs can bite. Here's how to keep everyone at your practice safe—including your patients.
Paint sunsets...not rainclouds for your veterinary clients
By Bob Levoy
A new study shows that high-pressure scare tactics don't work. A positive approach, however, yields results.
Legal Ease
13 ways to prevent a robbery at your veterinary practice
By Phil Seibert, CVT
Don't put your practice—or your veterinary team—at risk. Take these steps to fend off criminals before they strike.
Growth Center
Become a feline elimination expert to grow your practice
It's not a glamorous title, but polishing your communication skills can help attract business from clients whose cats experience litter box problems.
Click & Copy
Client handout: 5 facts about flea allergy dermatitis
When clients complain that their pets are itchy despite the use of parasite preventives, help them understand the true cause of the symptoms.
Cover story
9 steps to a perfect veterinary appointment
By Stephen Tracey
Tweak your communication and practice protocols for big dividends in client compliance and service.
Ease client fears of a veterinary hospital stay
By Stephen Tracey
Show and tell how your practice is a safe and comfortable place for pets.
Hospital Design
2011 Hospital Design People's Choice Award winner: Looking rosy in Richmond
Thirty-two veterinary hospitals have entered the 2011 Veterinary Economics Hospital Design Contest. One emerged victorious as the People's Choice Award winner.
Hot Button
Commentary: Learn to love angry client letters
By Andrew Rollo, DVM
Client care about their pets, so they can become frustrated with your practice. Sometimes that frustration spills over onto paper.
Equine Solutions
4 strategies to handle demanding equine clients
By Kyle Palmer, CVT
Keeping an ambulatory practice on schedule is a challenge, but at least you can use these strategies to handle clients who knock your day on its rear.

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