VETERINARY ECONOMICS, Jul 1, 2011 - Veterinary Economics
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VETERINARY ECONOMICS, Jul 1, 2011
Cover Story
Why cats hate your veterinary practice—and how to win back their love
By Karen E. Felsted, DVM, CPA, CVPM, MS , John Volk
For those of you keeping score at home, cats are winning the standoff with veterinarians. Here's how to get cats out of combat mode and into your clinic.
Checking in
All you have to do is ask
By Kristi Reimer, Editor
Enhancing your delivery of feline veterinary care isn't complicated.
Practice Management Q&A
Q&A: Research before you build a veterinary practice
By Monica Dixon Perry, CVPM , Mark Hafen, AIA
Q: How can I determine how many veterinary practices can thrive in a certain city?
Q&A: Make your veterinary clients a match
By Marty Becker, DVM
Q: How can I find the perfect pet for my client's lifestyle?
Practice Tips
Turn an old veterinary container into a useful desk tool
By Shawn Finch, DVM
Meet your new favorite pen holder.
Decorate your veterinary practice with local art
Stop stressing about what to put on your clinic walls—let local artists showcase their work.
Dirty veterinary clinic? Clean it up
Turning cleaning into a game works for children and it just might work for team members, too.
Downloadable forms: There's a veterinary form for that
Make life easier for your clients—and you—with these eight downloadable forms.
Start campaigning for your feline veterinary patients
Kick off a kitty crusade to get cats into your clinic.
Make pillows to comfort your veterinary patients
This is comfort made sew easy.
Legal Ease
6 steps to creating an OSHA compliance program
By Phil Seibert, CVT
Starting from scratch can be a daunting task, but it also means you can create a well-organized, comprehensive safety plan for your veterinary practice. Here's how.
Growth Center
8 ways to offer compassionate care to cat owners
Guiding clients through end-of-life issues cements the bond forged since their first visit.
Click & Copy
4 ways to give your practice a calming cat climate
Teach clients to recognize signs of illness early to help you treat feline patients.
Practice Growth
Dr. Marty Becker: Make your practice C-worthy
By Marty Becker, DVM , John Lofflin, Special Assignments Editor
Notice that silence? It's the calm before the storm—a storm that threatens to turn into a disaster if the Internet keeps stealing your clients. But those dark clouds don't necessarily mean doom. After all, no computer can provide the level of service your practice can offer.
Commentary: You're more than just a doctor
By Marty Becker, DVM
Sometimes clients need a shoulder to cry on. That's when you can go beyond your role as a medical expert and offer much-needed emotional support.
Personnel Management
What your veterinary team members love & hate about their jobs
By Bob Levoy
Find out what team members are saying behind your back—and use their comments to create a happier, more productive workplace.
Leadership
4 signs your practice suffers from constipated communication
By W. Bradford Swift, DVM
It's the things you don't say that can hurt your veterinary practice's health the most. Here are four symptoms to look for, along with tips to open up dialogue.
Hospital Design
Preparation paves the way
By Sarah Moser
An antiquated facility meant it was time to start from scratch for this doctor. But hiring a design-build team and learning to delegate meant that building Goose Creek Veterinary Clinic in Goose Creek, S.C., was a headache-free experience.
Hot Button
The day I told my veterinary client the truth
By Chris Bern, DVM
We can't let fear keep us veterinarians from broaching this taboo topic with pet owners.
Equine Solutions
5 ways your smartphone can work harder for your mobile veterinary practice
By Kyle Palmer, CVT
That device in your pocket does a lot more than make calls—it's a powerful client communication tool. Here's how to maximize the technology to make your interactions with equine clients more efficient.
Equine Relations
Q&A: How do I explain EHV-1 to clients?
By Sarah Moser
Dr. Jim Guenther offers guidelines for discussing equine herpesvirus with clients.

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