VETERINARY ECONOMICS, Nov 1, 2011 - Veterinary Economics
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VETERINARY ECONOMICS, Nov 1, 2011
Cover Story
Master this veterinary procedure: Client communication
By Laura Garrett, DVM, DACVIM
The most difficult part of a tough diagnosis is telling your client. But if you view communication as a procedure you can master, your words become medical tools as well as bond-builders with pet owners.
The proof behind the value of veterinary client communication
Check out these veterinary studies and learn why client communication is so important.
Checking in
A look at the 80/20 principle
By Kristi Reimer, Editor
Can you apply this rule without shafting the regular folks?
Practice Management Q&A
Q&A: Accepting transgendered veterinary team members
Learn how to respond to questions and complaints and make sure the whole veterinary team is on the same page.
Q&A: Older veterinary patients need care, too
Clear up these common misconceptions about geriatric pets.
Practice Tips
End the muzzle madness at your veterinary practice
Mark your muzzles to avoid confusion.
Stop the slipping and sliding at your veterinary practice
Baby socks aren't just for babies anymore.
Shoe away the mess at your veterinary practice
Use shoe organizers to store your veterinary patients' leashes.
Does your veterinary practice have an alumni network?
By Bob Levoy
Staying in touch with former veterinary team members is a smart, easy way to boost your practice's image and keep good employees coming back.
The business of better diabetic veterinary care
Carrying diabetes products at your veterinary practice is more than a convenience to clients—it's vital to treating the patient immediately before the condition progresses.
Growth Center
Acupuncture: A new kind of veterinary needle
Becoming a certified veterinary acupuncturist is a long and involved process, but it can recap big rewards for your patients and your practice.
Cover Story
Rooms with views
By Sarah Moser
Quadrupling the square footage of this veterinary hospital required some fancy footwork for Winslow Animal Hospital in Sicklerville, N.J.
Click and Copy
How to help veterinary clients administer subcutaneous fluids
Veterinary clients may cringe at the thought of sticking their pet with a needle, but home care is often the best way to manage kidney disease. Here's a guide to educating them.
Practice Finances
Slipping veterinary product revenue
Check out these stats from Benchmarks 2011: A Study of Well-Managed Practices.
Leadership
6 ways to fight the veterinary competition—without fighting
By Andrew Roark, DVM, MS
Take a deep breath, hang up the gloves, and take a good look at these tips. They'll help you handle interclinic aggression without stooping to your competitor's level.
Hot Button
We veterinarians need to be sued
By Craig Woloshyn, DVM
Client visits are down. Get your lawyer visits up, and watch our industry's revenue skyrocket.
Equine Solutions
Think small: Companion-animal lessons for equine veterinarians
By Kyle Palmer, CVT
Open your mind! Equine practitioners can learn a lot about clients and business from small animal veterinarians.
Equine Issues
Photo gallery: 10 trucks for today's equine veterinarian
Compare 2011 and 2012 models and learn whether the extra space for your veterinary drugs and gear in an extended bed means a drop in fuel MPG.

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