VETERINARY ECONOMICS, Dec 1, 2011 - Veterinary Economics
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VETERINARY ECONOMICS, Dec 1, 2011
Cover Story
Smashing the barriers to care: Answers to your top 6 questions about veterinary wellness plans
By Ashley Barforoush, Associate Content Specialist
When it comes to veterinary wellness plans, Dr. Karl Salzsieder is blazing the trail.
Veterinary wellness plan contract highlights
You should always read the fine print.
Checking in
Pet food: What's in a name
By Kristi Reimer, Editor
Does a "chicken" by any other name taste as sweet?
Practice Management Q&A
Q&A: Play the veterinary price match game
By Gary Glassman, CPA
Find out if your veterinary practice can afford to price-match.
Practice Tips
Independent contractors vs. veterinary employees: Know the difference
By Gary Glassman, CPA
Providing the right documentation can protect your veterinary practice come audit time.
Is your veterinary staff's unhappiness showing?
By Bob Levoy
You might be surprised by the influence unhappy team members have on your veterinary clients. Make sure your staff is satisfied—your clients will notice the difference.
Cover Story
Building a legacy of quality care
By Sarah Moser
The expanding family of veterinarians at Shenandoah Veterinary Hospital in Martinsburg, W.Va., found much-needed space in a new 8,000-square-foot hospital—and continued their father's quality of care.
Growth Center
5 negotiation tips to take to the bank
Planning to make a large purchase for your veterinary practice? Don't ignore the important act of sweet-talking.
The top 4 drivers of increased visits to veterinary practices
By Kristi Reimer, Editor
CVC Power Hour speaker John Volk presents ideas for building demand for your services.
Practice Finances
Case study: A strategic planning conference for a veterinary practice
By Denise Tumblin, CPA
Think you don't have time for strategic planning? Check out this case study, which shows how one practice used a year-end review to plan for next year's success. You just might find the time after all.
Building the Bond
Setting the spirit free
By Bud Stuart, DVM
By choosing the ideal resting place for a beautiful conure, this veterinarian lifted a burden of sadness from his veterinary clients' hearts.
Hot Button
First call for an American Veterinary Private Practice Owners Association
By Lee Stuart, DVM
A new group would tackle diverted product sales, unfair competition, and other veterinary business perils.

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