VETERINARY ECONOMICS, Jun 1, 2012 - Veterinary Economics
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VETERINARY ECONOMICS, Jun 1, 2012
Cover Story
Veterinarians: Tune up your emotional gears
By Shawn McVey, MA, MSW
Are you just painfully grinding through your days? It's time to put your clinical knowledge aside and start retooling your brain for a new kind of intelligence that can help—the emotional kind.
The walking wounded
Sometimes veterinary team members' emotional responses have more to do with their own self-esteem than with what you've said.
What's your EQ?
Ask yourself the following questions to determine your practice's emotional intelligence climate.
Checking in
Feeling your way along
By Brendan Howard, Business and Team Channel Director
Veterinary practice is never just the medicine
Practice Management Q&A
Don't limit free wellness-plan examinations
Do clients typically take advantage of the free office visits you offer under your annual plan? I'm considering offering two exams and three free office visits. Subsequent visits would cost 50 percent less than a regular visit.
Bite the bullet and go paperless
How do I determine when going paperless is financially justified in my veterinary practice?
Calculating ProSal compensation
I'm an associate paid on production using the ProSal formula. Using this formula, my production is calculated by net income, not gross. Does this mean that I'm technically helping pay for the business?
Practice Tips
Keep a handle on cords
Keeping track of clippers by mounting to ceiling
Take aim at client loyalty
By Bob Levoy
Knowing why new clients left their old practice is already half the battle.
7 tips to stop pet escapes
With rising temperatures comes an increase in runaway pets. These tips can help prevent the trauma and drama of a fast getaway.
Shine the spotlight on compliant veterinary clients
Give veterinary clients incentives for good behavior
Growing appreciation for veterinary clients
Plant a tree in pet's name to show appreciation
Honor those veterinary clients who give
Post names of donors around the office
Click & Copy
Cover your bases before posting pets' faces
Want to share your adorable patient pics with the world? Make sure you have permission to post those images in print and online.
Growth Center
Bottoms up for better pet health
Running a fecal screen on every patient makes for a healthier pet—and practice.
Cover story
Extinguish negative veterinary practice reviews
By Jeff Werber, DVM
Burned by scathing Internet comments? Posting a response may actually help you gain veterinary clients—if you take the right approach.
Crisis management
Lessons from the front lines
When disaster hits home
Help clients help their pets
Along with preparing your own family and veterinary practice team to weather disaster, you can also advise your clients about the best way to include their annuals in their disaster planning.
When disaster strikes...where will you be?
By Laura McLain
You can play a crucial role in helping animals and pet owners in the wake of hurricanes, earthquakes, fires, and other disasters.
Cover Story
Design to wow veterinary clients
By Sarah Moser
Hospital efficiency and function are vital—but don't skimp on the interior design. Antioch Veterinary Hospital in Antioch, Calif., knows that first impressions can blow clients away.
Hot Button
The real future of veterinary pharmacy
New competition and proposed prescription legislation are tough pills to swallow.

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