VETERINARY ECONOMICS, Jul 1, 2012 - Veterinary Economics
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Veterinary Economics

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VETERINARY ECONOMICS, Jul 1, 2012
Cover Story
Think small and win big for your veterinary practice
By Ernest Ward Jr., DVM
These business-building strategies will help you beat big-box retailers and modern mega-clinics with what you do best.
Checking in
Tough love
By Brendan Howard, Business and Team Channel Director
Should we skip the pet kisses to protect our health?
Mailbox
Veterinary Economics July 2012 Mailbox
"Kiss the dog," suggested Dr. Christina Winn in our May 2012 cover story about building strong doctor-patient-client relationships. Boy, did it generate a lot of letters. Here's a sampling, plus a response from Dr. Winn herself.
Practice Management Q&A
Keep 'unfaithful' veterinary clients connected
How do I protect and monitor my patients when they buy their flea, tick, heartworm, and other preventives from big-box pharmacies?
Handling no-pay pet owners
We have more and more clients who accept a treatment plan with an estimate and then claim they have no money to pay the bill. Is there a way to prevent this from happening?
Rental estate rental values for veterinary practices
I retired and sold my practice 15 years ago. I'm wondering if it is still standard to lease at 10 percent to 12 percent to real estate value?
Practice Tips
Perfect the puppy and kitten folder for your veterinary practice
By Jeff Rothstein, DVM, MBA
Times change, and so should your kits.
Hire veterinary candidates with a knack for service
By Bob Levoy
The right interview questions could help you achieve service excellence.
Growth Center
Help clients protect their investment
This veterinarian believes it's the best way to get 'em early when it comes to pet insurance.
Cover story
Craft your image
If you don't build and maintain your online presence, others may do it for you — and present an unflattering portrait
Cover Story
Small town—big opportunity for Wellington Veterinary Clinic
By Sarah Moser
This award-winning veterinary practice brought much-needed veterinary care and luxury boarding to a small Colorado community.
Hot Button
Put rude client behavior on hold
By Melody Heath, DVM
If cellphone use is becoming a nuisance in your practice, you're not alone.
Equine Solutions
Maintaining the mix
By Kyle Palmer, CVT
Hiring trends prove it: Joining a mixed animal practice appeals less and less to new veterinary school graduates.
What's in store for the next generation?
As our pet and human populations grow, so will the demand for veterinarians in the fields of companion animal health, food and animal safety, disease control, and public health.

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