VETERINARY ECONOMICS, Jan 1, 2013 - Veterinary Economics
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VETERINARY ECONOMICS, Jan 1, 2013
Industry Issues
Shelters and veterinarians: The problem with cats
By Brendan Howard, Business and Team Channel Director
Too many felines are surrendered to animal shelters or abandoned. A new survey checks in on animal shelters, rescue groups, and veterinarians to find new ways they can work together.
Checking in
Same book, different look
By Brendan Howard, Business and Team Channel Director
We hope you enjoy how new and old come together in Veterinary Economics' redesign.
Practice Management Q & A
Moving on ... down
Dr. Jeff Rothstein answers one veterinarian's concerns about moving his practice 10 miles away.
When bickering gets out of hand
Keep veterinary team drama at bay with some simple tips from Shawn McVey.
Practice with Heart
What's in a name?
By Marty Becker, DVM
Stories about pet names help you keep track and give veterinary clients a chance to share why this particular pet is so beloved.
Practice Tips
Every tube and catheter in its place
Here's a quick and easy way to organize feeding tubes and urinary catheters.
Is this exam room ready?
Use the exam room lights to indicate if the room is clean and ready to go.
Case Studies
NorthStar VETS: Wish upon a star
By Sarah Moser
This veterinarian followed his own NorthStar and landed the 36,000-square-foot practice of his dreams.
Get Social
Publicize your diagnostic probing
Educate veterinary clients—sometimes in 140 characters or less—with these tweets and Facebook posts just for them.
What If
Your veterinary clients aren't coming back?
If your patient list is shrinking, then it's time for some serious bonding—and more client retention tools.
Click & Copy
Flaunt your veterinary pharmacy
Give your clients a reason to fill their pet's prescription with you—and keep the revenue in your practice to boot.
Practice Marketing
5 ways to #market your @vetpractice on social media
By Christina Materni , Denise Tumblin, CPA
Say goodbye to old-school advertisements and hello to online engagement with clients. It's going to be quick and painless—we promise.
Personnel Solutions
Stop motivating and start inspiring your veterinary staff
By W. Bradford Swift, DVM
Don't let fear of failure or change stand in the way of your practice's success. Get everyone on board by building a stronger sense of purpose.
Hot Button
'We need to talk'
By Donna Recupido, CVPM
Behavior, performance, and discipline problems just don't come across in email and text messages. Remind your manager (or yourself) that difficult conversations need to be face to face.

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