VETERINARY ECONOMICS, Feb 1, 2013 - Veterinary Economics
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Veterinary Economics

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VETERINARY ECONOMICS, Feb 1, 2013
Cover Story
Team meeting a snoozefest? Fix it!
By Brian Conrad, CVPM
Whether it's too many tangents, irrelevant discussions, or too much nitpicking and criticism bringing you down—use this advice to wake up your veterinary team meetings.
Breaking up is easy to do
By Brian Conrad, CVPM
If you keep your veterinary practice vision in mind, brainstorming in small groups could be the answer to (most of) your prayers.
Checking in
Your life, lived your way
By Brendan Howard, Business and Team Channel Director
'The world's greatest veterinarian' ... and you
Practice Management Q & A
Too much gossiping?
Get less chatter and more productivity out of your veterinary team.
I've lost that loving feeling
Build a bond and regain the closeness even if your veterinary team is growing.
Practice with Heart
Tell the pet's owner how you really feel
By Marty Becker, DVM
Make sure you're watching out for the best interests of the veterinary patient, not the owner.
Practice Tips
Does your veterinary practice have an image gap?
By Bob Levoy
Sometimes it pays to tell clients why you're out of the office.
Use a timer to keep veterinary clients from waiting
Make sure you stay on schedule and your clients aren't kept waiting.
Case Studies
8 years to the perfect veterinary hospital
By Sarah Moser
After many stressful days and sleepless nights, Dr. Steen landed a practically perfect practice.
Get Social
Serve veterinary clients these nutritional nuggets
Beef up your online presence to help patients eat better and lose the weight.
What If ...
You're not bringing in new veterinary clients?
If you can't remember the last time you introduced yourself to a client, that's a problem.
Click & Copy
A new twist on an old form
A new-client form can do so much more than just collect pet owner information. Let yours help with veterinary client communication, too.
Practice Growth
How to be Google's No. 1 veterinary clinic
By Dave Nicol, BVMS, Cert. Mgmt MRCVS
You don't have to Google the answers to this one—they're right here.
Hot Button
Good deeds are your new Yellow Pages
By Rebecca Tudor, DVM, DACVS
Looking for your next big marketing idea? Skip the old-school approach and promote the good stuff you and your veterinary staff are doing instead.

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