VETERINARY ECONOMICS, May 1, 2013 - Veterinary Economics
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VETERINARY ECONOMICS, May 1, 2013
Cover Story
Bring new life to parasite prevention
By Heather Biele, DVM, Senior Content Specialist
Your preventive pitch may be perfect, but some new veterinary client education tools could press more pet owners to do the right thing and keep up with your recommendations.
Checking in
A change is gonna come
By Brendan Howard, Business and Team Channel Director
You know you should make some changes in veterinary practice. We'll show you how.
Practice Management Q & A
Catching kittens early
Denise Tumblin offers tips to give your kitten wellness plans some traction with veterinary clients.
Pet insurance blowback
Jeff Rothstein offers advice for when your veterinary clients get turned down for pet insurance.
Practice Tips
3 website problems that turn off new veterinary clients ... and how to fix them
By Dave Nicol, BVMS, Cert. Mgmt MRCVS
Dave Nicol sheds some light on what veterinary clients don't want to see on your hospital's website.
Veterinary clients' prescription needs
Competing with big-box and online pharmacies can be difficult. Here are a few things to keep in mind in order to keep your veterinary pharmacy afloat.
Practice with Heart
The pat on the back
By Marty Becker, DVM
Why doling out compliments to veterinary clients yields results.
What If ...
Your veterinary staff costs are too high?
By Karen E. Felsted, DVM, CPA, CVPM, MS , Jessica Goodman Lee, CVPM
Mysterious overtime, skipped lunches, and non-merit raises could add up to a financial disaster.
Click & Copy
Put the value back in the office visit
You miss out on a golden opportunity to bond with veterinary clients when you speed through a physical exam.
Changemakers
Switching up your veterinary practice software
By Andrea Hewitt, Assistant Content Specialist
Changing your practice software can be time-consuming and expensive, but if you find that your current system isn't up to par—it could be worth it.
Communication strategies
The power of words in veterinary medicine
By Arnold Plotnick, MS, DVM, DACVIM, DABVP
A cancer diagnosis had become as common as a urinary tract infection. I had forgotten the impact of a poor prognosis.
Hospital Design
The best way to make room for veterinary equipment
The plan to build first, buy veterinary equipment later just won't cut it—and could cost you thousands of dollars more in the long run.
Hot Button
Take a breath
This veterinary team member's lost pen served as a reminder not to take interactions with clients for granted.

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