VETERINARY ECONOMICS, Oct 1, 2013 - Veterinary Economics
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VETERINARY ECONOMICS, Oct 1, 2013
Cover story
Bad things good veterinarians say
By Ernest Ward Jr., DVM
How to avoid tiny comments that wind up making big trouble for you, your veterinary clients and their pets.
Checking in
Study names veterinary medicine one of the most underrated professions
By Brendan Howard, Business and Team Channel Director
New survey names veterinarian as No. 2 most-underrated profession.
Practice Management Q&A
Post-recession: Is it time for veterinary practices to match 401(k) contributions again?
Q. We stopped matching 401(k) contributions when the recession rolled in, but employees are asking when we're going to start up again. What are the pluses to matching contributions?
Welcoming a new hire to your veterinary team
Q. Our practice just hired a new person who's replacing an employee who was very close to all her coworkers. How do I ensure my employees are warm and welcoming to the new hire?
Practice Tips
5 reasons to throw a veterinary hospital open house
By Ernest Ward Jr., DVM
Throw your veterinary practice doors open to the world's best word-of-mouth generator.
Get loyal clients through authentic emotional connections
By Bob Levoy
Four crucial tips that put gratitude, respect and compassion into everyday client interactions at your veterinary clinic.
Practice with Heart
How to create a friendlier veterinary visit
By Marty Becker, DVM
Put pets at ease by making veterinary visits fear-free.
Get Social
Posts and tweets about fun pet facts
Don't just go online to give reasons for clients to visit your veterinary clinic. Offer clients some social media value with fun facts.
What If ...
Veterinary clients can't afford pet health insurance?
By Jessica Goodman Lee, CVPM , Karen E. Felsted, DVM, CPA, CVPM, MS
If you've never researched pet health insurance for veterinary clients, now might be a good time to start.
Click & Copy
Help clients understand the importance of preventive diagnostics
These tests can be crucial to detecting underlying disease and seeing the big picture of a pet's health. Use this handout as a supplement to exam room talks to help clients understand the importance of diagnostics.
Hospital Design
3 ways to make your veterinary hospital more pet-friendly
You know your veterinary patients better than anyone does. Have you thought about what they want in your facility?
Team Communication
Team meeting: Introducing a new service to your veterinary staff
By Ashley Barforoush, Associate Content Specialist
Dedicate an entire team meeting to a new piece of equipment to get your veterinary team trained and motivated. Here's a sample agenda to get you started.
Prepare your veterinary team for new equipment
By Ashley Barforoush, Associate Content Specialist
Give your team an outlet to express concerns and the jolt they need to embrace any new equipment purchase in your veterinary practice.
Practice Finances
Setting veterinary practice fees
By Denise Tumblin, CPA , Christina Materni
Make sure your veterinary practice implements a plan for setting and increasing your fees to keep up with the competition.
Hot Button
Start complimenting other veterinarians in your community
By Shawn Finch, DVM
Competition may be the cornerstone of most businesses, but it doesn't have to be a part of veterinary medicine.

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