VETERINARY ECONOMICS, Nov 1, 2013 - Veterinary Economics
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VETERINARY ECONOMICS, Nov 1, 2013
Cover Story
5 senses of clinic hunters: How to entice veterinary clients to choose your clinic
By Jeremy Keen, DVM
Potential clients are always prowling for the best veterinary clinic around. Are you and your team prepared to exceed their expectations?
Practice with Heart
Build bonds with veterinary clients through pet communication
By Marty Becker, DVM
Dr. Marty Becker says positive comments directed to pets can help put veterinary patients, clients, and even staff at ease.
Practice Tips
Don't do this: 4 ways to kill employee morale at your veterinary hospital
By Bob Levoy
Bob Levoy reveals the common approaches that dampen team members' spirits and offers tips for boosting optimism.
Use this tip to syringe-feed pets with ease
By James W. Randolph, DVM
The struggle to get thick pet food in and out of a syringe is now a thing of the past.
Get Social
Posts and tweets about fear-free tactics
Share your fear-free techniques on social media to make clients less nervous to bring their pets into your practice.
Hospital Design
How to design the perfect veterinary sign
Attract pet owners to your new or existing veterinary hospital with a clear message and easy-to-read specs.
Click & Copy
Make a case for senior veterinary care
Sometimes clients need a little nudge to get their senior pets in for wellness exams and preventive diagnostics. Use these informational handouts to stress the importance of senior care and stay ahead of disease in older pets.
Practice checkup
Give your veterinary practice a physical exam
By Mark Opperman, CVPM
6 practice systems to poke, prod and palpate every week, month and year to make sure your veterinary practice is healthy.
Practice Marketing
Marketing new services at your veterinary clinic
By Ashley Barforoush, Associate Content Specialist
If you've got it, flaunt it—especially when it comes to digital radiography and therapeutic lasers. Here are four tips to showcase new services.
Client Service
A spoonful of service makes the veterinary clients come 'round
By Denise Tumblin, CPA , Christina Materni
Use these tips to provide that sweet service and smooth out payment and compliance problems before they pop up.
Hot Button
Ending team animosity at your veterinary practice
By Suzy Quick
When opposite personalities collide, it can be difficult to see eye-to-eye. Look for fresh perspective on coworkers' differences to achieve harmony in your workplace.

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