VETERINARY ECONOMICS, Jan 1, 2014 - Veterinary Economics
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VETERINARY ECONOMICS, Jan 1, 2014
Cover Story
Take control of your veterinary practice's online reputation
By Mark Opperman, CVPM
Got a negative review? You can still survive and thrive in the veterinary world by following these simple steps.
Why client reviews matter at your veterinary practice
By Mark Opperman, CVPM
Learn how one bad apple can spoil your clinic's business.
Practice Management Q&A
Do Yellow Pages still work for veterinary practices?
Q: Only nine of our clients indicated they found us through the phone book last year. I'd like to drop our Yellow Pages subscription altogether, but if each client is worth about $500, I wonder if it still has some value.
Taking the plunge with pet insurance
Q: I'm thinking of dipping my veterinary practice toe in the water with pet insurance, but I want to do it right. What steps should I take to ensure I'm offering my clients the best options?
Practice with Heart
See your veterinary clinic from a client's-eye view
By Marty Becker, DVM
When you rush from room to room, it can be easy to overlook the cleanliness of your practice.
Practice Tips
The benefits of breed-specific veterinary healthcare
By Shawn Finch, DVM
Focusing on individual pet breeds each month educates your clients and helps you customize care.
Veterinary clients' biggest doctor complaints revealed
By Bob Levoy
Knowing what makes clients tick can help you resolve compliance issues at your veterinary practice.
Get Social
Posts and tweets about older pets' failing senses
Use social media platforms to alert clients to health concerns and clinical signs to look for as pets age.
What If ...
Pets aren't getting the dental care they need at your veterinary hospital?
By Karen E. Felsted, DVM, CPA, CVPM, MS , Jessica Goodman Lee, CVPM
Make every month Dental Health Month at your veterinary practice to get clients in the door for crucial preventive screening.
Click & Copy
An information prescription for veterinary clients
From home remedies for fighting fleas to diet tricks for finicky felines, the web is full of enough information—and often misinformation—to make a client's head spin. Guide them to reputable sites with this handout.
Hospital Design
Make veterinary retail worth your while
Be strategic when you implement retail, or else you'll lose money instead of making it.
Professional Growth
Every pet has a story: It's up to veterinarians to write it well
By Eden Myers, DVM
From exam notes to birthday cards to blog posts, you are the author of your veterinary patient's care.
Developing narrative competency in the veterinary field
By Eden Myers, DVM
Find out how to record thorough, accurate medical histories that tell the stories of your pet patients.
Practice Growth
Plan your attack on pet obesity—veterinary patients' lives depend on it
By Karen E. Felsted, DVM, CPA, CVPM, MS
Use these suggestions to be proactive about your practice's methods to combat the perils of pet obesity.
Hot Button
4 ways to stop being a perfectionist veterinarian
By Elise Lacher, CPA
Sometimes just getting something done is much more important than getting it done flawlessly.

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