VETERINARY ECONOMICS, Apr 1, 2004 - Veterinary Economics
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VETERINARY ECONOMICS, Apr 1, 2004
Cover Story
Who's responsible for drumming up business?
By John Lofflin, Special Assignments Editor
The conflict over who should develop an associate's client base runs deep. To find a solution, you'll need to discuss the issues openly, clarify your expectations, and find the middle ground.
Practice Tips
The magic of goal setting
By Bob Levoy
When you know what goals you really want to accomplish, the path to your dreams becomes clear. Here's how to harness the power of goal setting for your practice.
Playing it "safe"
By Veterinary Economics Editors
Ask yourself these questions to check the health of your office safe
Naming the right beneficiary
By Gary Glassman, CPA
Name the right beneficiary today, and save your heirs a big tax bill tomorrow
Growth Bulletin
Case Study: Employing a Manager Gives Practices a Raise
Hiring a practice manager can boost productivity, staff satisfaction, and practice revenue. Just ask Dr. Gail Mason, MA, Dipl. ACVIM, co-owner of Bath-Brunswick Veterinary Associates in Brunswick, Maine. She and co-owner Dr. Mark Mason, MS, Dipl. ABVP, have saved 15 hours a week combined since they hired practice manager Perian Phillips seven years ago. Between the two specialists, the practice can schedule four additional 45-minute referral appointments per day.
Case Study: Sampler Packs Boost Dietary Compliance
“Kidney disease is the No. 1 disease I diagnose,” says Dr. Arnold Plotnick, DABVP, DACVIM, owner of Manhattan Cat Specialists in New York. “And cats with kidney disease that eat appropriate diets live longer.” The key, he says, is for clients to try each of the available diets until he or she finds one the pet will accept.
Sampler packs boost dietary compliance
By Veterinary Economics Editors
To get pets eating appropriate diets quickly, this doctor offers clients a sampler pack of the therapeutic diets he recommends for cats with kidney disease.

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