VETERINARY ECONOMICS, Mar 1, 2004 - Veterinary Economics
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Veterinary Economics

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VETERINARY ECONOMICS, Mar 1, 2004
Growth Bulletin
Case Study: Canine Blood Banks Save Lives
Dr. Robert Esplin's client knew the value of the canine blood bank when he rushed his dog to Sylvania Veterinary Hospital in Sylvania, Ohio. The twist: the dog being rushed to the hospital was called in to donate blood to another dog in need.
Case Study: Phone Scripts Communicate Value in Every Call
“Phone scripts help receptionists educate new clients before they enter the practice,” says Tracy Dowdy, CVPM, a consultant in Dallas. In her consulting work, Dowdy introduces phone scripts that emphasize the value of basic services into practices across the country.
Case Study: Reminders Increase Compliance for More Than Just Vaccines
Few pets miss their regular test or get behind on their medications at Lost Mountain Animal Hospital in Marietta, Ga. That's because office manager Debi Cook sends out reminders to clients to make appointments for procedures, tests, and medications, such as T4 levels and phenobarbital screens every six months, heartworm medication every year, and regular dentals.

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