VETERINARY ECONOMICS, Jul 1, 2004 - Veterinary Economics
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VETERINARY ECONOMICS, Jul 1, 2004
Growth Bulletin
Case Study: Easy-to-Build Exotic Ward Offers the Next Level of Service
You can create a small, successful exotic ward with no more space than an unused storage room and boost the service you offer owners of exotic pets, says Dr. Jennifer Graham, Dipl. ABVP. "Clients are beginning to ask, 'Are the exotics kept separate from the other pets?' and 'What special treatment can you provide?' " Dr. Graham says. "Clients know these issues are important and will evaluate the practice on team members’ responses."
Senior Testing Education Enhances Care and Compliance
Senior wellness screenings reveal abnormalities in 23 percent of dogs and 17 percent of cats with normal physical exam results, according to a 1999 study conducted by Antech Diagnostics. Dr. Daniel Brod, co-owner of Deer Creek Animal Hospital in Littleton, Colo., uses this statistic during wellness exams to communicate the importance of annual senior testing to clients. He says that in about one of four senior dogs he tests, he identifies early disease processes, such as renal, liver, or thyroid disease—that's about 15 percent higher than in younger dogs at his practice. And he says that the study results mirror his findings in senior feline patients as well.

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