VETERINARY ECONOMICS, Dec 1, 2005 - Veterinary Economics
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VETERINARY ECONOMICS, Dec 1, 2005
Cover Story
Compare your expenses to these benchmarks
By Denise Tumblin, CPA
Use these benchmarks set by Well Managed Practices to see how your expenses measure up.
Checklist: Why are my expenses so high?
By Denise Tumblin, CPA
Are your expenses dragging you down? Use this checklist to discover weak links in your finances.
Feeling squeezed by expenses?
By Denise Tumblin, CPA
Are you feeling the pinch of not enough revenue and too much expense? Don't wait until you hear crunching bones to make a move. There's no better time than now to start charming your practice to better financial health.
Checking in
Show of hands: Who loves micromanagers?
By Marnette Denell Falley
Give your team the freedom to make the practice shine.
Vetcetera
Dog-gone marketing
More canine athletes are sporting company logos at events and shows, according to a July 26, 2005 article in The Wall Street Journal.
College textbooks breaking the bank
The U.S. Government Accountability Office (GAO) says that enhanced offerings, such as CD-ROMs and other instructional supplements, are driving up college textbook prices.
Practice Management Q&A
Exam-room makeover
By Wayne Usiak, AIA
I'm considering remodeling an exam room. What are the first steps I should take?
Fair, production-based pay
By Mark Opperman, CVPM
I'm a senior clinician getting a straight salary. My boss is changing my pay structure to base plus percentage. I'm nervous because often someone else does a workup and I'm stuck with a no-charge recheck, and sometimes we accept low-cost certificates, resulting in a lower charge.
Purging inactive clients
By Roger Cummings, CVPM
What's considered an inactive client, and how often should you purge inactive clients?
Practice Tips
Pop quiz: A test of your loyalty IQ
By Bob Levoy
"Increased customer loyalty is the single most important driver of long-term profitability," say Scott Robinette, Claire Brand, and Vicki Lenz, authors of Emotion Marketing: The Hallmark Way of Winning Customers for Life (McGraw-Hill, 2000).
Use these 6 strategies to cut clients' wait
By Jeff Rothstein, DVM, MBA
It's easy to overlook the problems that come with making clients wait. We think, "Hey, it comes with the territory." We make excuses. And we hedge our bets, knowing most clients only grow dissatisfied when they wait more than 30 minutes. But that approach won't wow clients. In fact, even a short wait may leave clients disgruntled. So it's an issue you should aim to manage.
Give me a "C" for teamwork
"We all want our staff members to work together as a team, but it's hard to ask this of your staff unless they know the steps to take," says Julia Culbreth, the practice manager at Jefferson Animal Hospital in Louisville, Ky.
Equine Solutions
Stopping errant advice
By Karl Salzsieder, DVM, JD
My assistant dispenses advice liberally. While it's typically correct, I don't think she should be giving medical advice without my approval. What sort of guidelines should I set?
Shrinking accounts receivable
By Emily Williamson, DVM
I'm tired of having a huge pile of accounts receivable. How can I manage this better?
Getting a grasp on fees
By Elise Lacher, CPA
I do primarily small animal ambulatory work in the Midwest. I'm new to equine practice and trying to get a grasp on fees. There seems to be no rhyme or reason to the charges I've seen in our area. Help!
Staying on schedule
By Lydia Gray, DVM, MA
Conversations may stray more when you're not totally focused.
Improving staff retention
By Mark Rick
I'm having trouble with staff turnover. I train and reward employees, but they aren't sticking around. Any ideas?
Managing Smart
Bridge the gap for new grads
By Mark Opperman, CVPM
Offering to put them in contact with a financial planner may just be the ticket for some new grads.
Hot Button
A moment of truth about your receptionist
By Fritz Wood, CPA, CFP
Do you give this critical player the respect and responsibility she deserves?

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