Client relations for equine veterinarians - dvm360
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Equine client relations
Source: VETERINARY ECONOMICS

Effective communication strategies for women—and men

June 1, 2008

Men use banter, joking, and playful put downs to establish authority. Women try to maintain an appearance of equality, downplaying their own authority while taking the other person's reactions into account. These rituals play out with both positive and negative outcomes for veterinarians.

Source: VETERINARY ECONOMICS

Young, talented, and female

June 1, 2008

Want to be a successful equine practice owner and still have a life? Start by communicating assertively and laying old stereotypes to rest.

Source: PARTNERS IN PRACTICE

What's a good way to show appreciation to clients who refer others? (Sponsored by Intervet/Schering-Plough Animal Health)

June 1, 2008

A referral is one of the highest compliments an organization can receive and, as such, deserves recognition.

Source: PARTNERS IN PRACTICE

What is an effective way to educate my existing clients and bring in new ones? (Sponsored by Intervet/Schering-Plough Animal Health)

June 1, 2008

A free client and public education seminar held at least once a year is a tremendous practice builder.

Source: VETERINARY ECONOMICS

Are women tough enough?

June 1, 2008

The gender earnings gap: It's difficult to talk about. But talking—with authority—is what female vets must do to earn more.

Source: VETERINARY ECONOMICS

Custom ambulance transports pets

May 1, 2008

A refurbished ambulance transfers referral patients between WestVet Emergency Center in Meridian, Idaho, and nearby practices.

Source: VETERINARY ECONOMICS

Forget marketing. Think service.

May 1, 2008

Rethink your stance on marketing and consider what it's really about: providing valuable information to a client so he or she can make an informed decision about purchasing a product or service.

Source: VETERINARY ECONOMICS

Are your clients advocates, apathetics, or assassins?

May 1, 2008

The tales clients tell can poison or profit your practice.

Source: VETERINARY ECONOMICS

Marketing to the masses

October 1, 2007

A lot of practitioners get outflanked by the increasing nemesis of competition.

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