Articles by W. Bradford Swift, DVM - dvm360
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Articles by W. Bradford Swift, DVM

The 7 deadly sins of practice

Mar 1, 2007

Don't let these business mistakes corrupt your practice.

Clear the fear

Feb 1, 2007

Negative thoughts left unchecked can plague your practice, limiting growth and spoiling harmony. Face the fear, converts say. Here's how.

Preparing for pivotal conversations

Jul 1, 2006

Tough issues call for tough talks. Using the right approach and communicating effectively will help you get on the same page—and get on with work and life.

Personnel with personal problems

May 1, 2006

From divorce to debt, everyone deals with personal issues?and you may feel you shoulder too big a burden. Use these strategies to manage tough situations when they spill into the workplace.

Staving off burnout

May 1, 2005

I'd wanted to be a veterinarian since I was 7 years old, but after 12 years in practice, I didn't know if I could stand another day. I was frustrated, tired, and worn out by the constant stresses of practice, including staffing headaches, client turnover, and financial strains. And those stresses were having a profoundly negative influence on my personal life, too.

Ethical recommendations that work

Mar 1, 2005

Think you're communicating--and selling--your services effectively? Here are some key points to consider to help you make powerful and persuasive recommendations to your clients

Talking about touchy subjects

Dec 1, 2004

Growing up in the South, I quickly learned that there were certain subjects one simply should not talk about in mixed company--religion, politics, and money. There are similar touchy topics in business, such as pay raises and compensation plans, staff disagreements, a desire to make important changes in the practice, and disagreement about management styles. Although we'd like to avoid these topics, they need to be discussed.

Cell phones a-ringin'

Oct 1, 2004

What should I say when clients answer their cell phones during their pets' exams? I think they’d be irritated if I stopped exams to take personal calls.

Hospital Design
Hospital Design

A gutted building finds new life in Culver City, California

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