Articles by Karyn Gavzer, MBA, CVPM - dvm360
Articles by Karyn Gavzer, MBA, CVPM

Great expectations

Apr 1, 2006

When it comes to a veterinary student's first job, anxiety comes standard. Speculation about life following graduation is also a given.

10 ways to pop out of the phone book

Sep 23, 2005

The biggest share of practice advertising dollars is spent on Yellow Pages ads. The following are practical guidelines to help you think through your Yellow Pages strategy, improve your ad's efficacy and reduce costs.

Adding value to a practice — immediately

Sep 1, 2005

The practice owner was impressed Keri put so much thought and effort into her job.

Map out your client locale

Jun 18, 2005

This simple marketing tool can be used to help you see opportunities and challenges that can help or hurt your practice's growth.

Five strategies for making reminders work harder

Mar 16, 2005

Reminder cards are veterinarians' strongest tool to build repeat business and help their clients keep up-to-date on their pets' care.

What is your leadership role?

Feb 1, 2005

Your job as a leader is to make sure that the team has challenging tasks to keep them engaged.

What is your leadership role?

Dec 1, 2004

The leader's role changes at each stage of team development. Are you doing the right things to help your team grow and go?

What is your competitive edge?

Sep 1, 2004

In a world of look alikes, what is your practice's competitive advantage? In my experience, if you ask practice owners, managers or employees that question, then most will say that they are a "high-quality" or a "full-service" practice. Who isn't? Furthermore, if your answer is no different from anyone else's, then aren't you really saying that you are much the same as everyone else?

Tips for Preparing for an Interview when You're the Boss

Jul 15, 2004

Almost all tips for interviewing are written to help the person being interviewed do well. What if you're the boss and the one conducting the interview?

Hospital Design
Hospital Design

A gutted building finds new life in Culver City, California



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