'We need to talk'
January 1, 2013
By:
Donna Recupido, CVPM
Behavior, performance, and discipline problems just don't come across in email and text messages. Remind your manager (or yourself) that difficult conversations need to be face to face.
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Turn phone shoppers into customers
August 11, 2011
By:
Donna Recupido, CVPM
Callers are customers-in-waiting. Make sure you show them the care you would someone standing in your clinic.
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Q&A: No deal on a professional discount
February 1, 2011
By:
Donna Recupido, CVPM
My practice regularly refers cases to a nearby specialty practice. Recently my own dog became sick, and the clinic offered me a disappointingly meager discount for its services. Am I expecting too much? Is there a standard for professional discounts?
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Potty training made easy
June 1, 2007
By:
Donna Recupido, CVPM
To help our clients nail down potty training, we give them a chart. Here's how it works ...
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Puppy ownership 101
February 1, 2007
By:
Donna Recupido, CVPM
Give clients the tools and information they need to help them make a big decision.
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Easy in-house marketing
July 1, 2005
By:
Donna Recupido, CVPM
Inundated with signs, slogans, and sales pitches, pet owners may fail to notice a key message that you've posted right in front of them.
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