Articles by Jeff Rothstein, DVM, MBA - Veterinary Medicine
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Articles by Jeff Rothstein, DVM, MBA

Look before you leap into wellness plans

Weigh the pros and cons before you commit to wellness plans in your veterinary practice.
May 1, 2012

Weigh the pros and cons before you commit to wellness plans in your veterinary practice.

Why veterinary continuing education pays for itself

It's tempting to slash your CE budget during lean times—don't do it. In fact, consider sendng the whole team.
Mar 1, 2012

It's tempting to slash your CE budget during lean times—don't do it. In fact, consider sendng the whole team.

How to market your veterinary practice for the future

The times are changing and so are your clients. Take these marketing risks to stay ahead of the game.
Jan 1, 2012

The times are changing and so are your veterinary clients. Take these marketing risks to keep your practice ahead of the game.

Have a heart: Focus on veterinary cardiac medicine

Don't wait until it becomes a more serious problem. Start educating your clients about heart disease today.
Sep 1, 2011

Don't wait until it becomes a more serious problem. Start educating your clients about heart disease today.

The price of unemployment at your veterinary practice

Find out how to reduce or even aviod the cost of unemployment.
Jun 1, 2011

Find out how to reduce or even aviod the cost of unemployment.

Where in the world are your veterinary clients coming from?

Put your marketing budget to good use and start tracking your clients today.
Apr 1, 2011

Put your marketing budget to good use and start tracking your clients today.

Show clients the value of your services in the exam room

Use one-on-one time with clients to show them why our services are valuable.
Mar 1, 2011

Use one-on-one time with clients to show them why our services are valuable.

New year, new goal: Collect client e-mail addresses

Here's a resolution you can actually keep: Stop wasting your time with snail mail and start using e-mail to communicate with clients. Here's how to get started.
Jan 1, 2011

Here's a resolution you can actually keep: Stop wasting your time with snail mail and start using e-mail to communicate with clients. Here's how to get started.

Meet, greet, and learn at trade shows

Maximize your overall conference experience by spending some quality time in the exhibit hall.
Dec 20, 2010

My friend dedicates one trip a year to visiting conference vendors. Here's my take.

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