Articles by Jeff Rothstein, DVM, MBA - Veterinary Medicine
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Articles by Jeff Rothstein, DVM, MBA

How to market your veterinary practice for the future

The times are changing and so are your clients. Take these marketing risks to stay ahead of the game.
Jan 1, 2012

The times are changing and so are your veterinary clients. Take these marketing risks to keep your practice ahead of the game.

Have a heart: Focus on veterinary cardiac medicine

Don't wait until it becomes a more serious problem. Start educating your clients about heart disease today.
Sep 1, 2011

Don't wait until it becomes a more serious problem. Start educating your clients about heart disease today.

The price of unemployment at your veterinary practice

Find out how to reduce or even aviod the cost of unemployment.
Jun 1, 2011

Find out how to reduce or even aviod the cost of unemployment.

Where in the world are your veterinary clients coming from?

Put your marketing budget to good use and start tracking your clients today.
Apr 1, 2011

Put your marketing budget to good use and start tracking your clients today.

Show clients the value of your services in the exam room

Use one-on-one time with clients to show them why our services are valuable.
Mar 1, 2011

Use one-on-one time with clients to show them why our services are valuable.

New year, new goal: Collect client e-mail addresses

Here's a resolution you can actually keep: Stop wasting your time with snail mail and start using e-mail to communicate with clients. Here's how to get started.
Jan 1, 2011

Here's a resolution you can actually keep: Stop wasting your time with snail mail and start using e-mail to communicate with clients. Here's how to get started.

Meet, greet, and learn at trade shows

Maximize your overall conference experience by spending some quality time in the exhibit hall.
Dec 20, 2010

My friend dedicates one trip a year to visiting conference vendors. Here's my take.

Dig deep to find your income sources

Don't just look for places to cut expenses—find ways to generate revenue to get your practice back on track financially.
Nov 1, 2010

Find ways to generate revenue to get your practice back on track financially.

Monitor your clients' wait time

Oct 1, 2010

Clients realize that we may get behind because of the nature of our business, but make sure your veterinary team members keep them informed with updates.

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