Editors' Note: The patient in front of you

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Jan 01, 2013


Dr. Heather Lewellen, Medical Editor
That patient is, of course, why you and I studied for years to become veterinarians. And that patient is why we're committed, throughout our careers, to never stop learning. We attend conferences; visit veterinary websites; and read journals in print, on tablets, and online—all to keep abreast of clinical advances in veterinary medicine and to learn how best to tend to the business and communication aspects of our profession.

A makeover to help keep you current

This month, Veterinary Medicine—and its sister publications dvm360, Veterinary Economics, and Firstline—are launching a redesign. Borrowing from Veterinary Economics, think of it like a practice makeover. We've updated the look and feel of the publications and made them easier to read—all based on reader input.

In Veterinary Medicine, we've added new features to provide practical content on the challenges you face every day. Here's a glimpse of just some of the features you'll find each month in Veterinary Medicine:

> How-to articles with step-by-step instructions

> Article summaries ideal to read at breaks between appointments

> Quick-read departments, such as Journal Scan and Lecture Link

> Downloadable checklists

In addition, in each issue we'll include the dvm360 Toolkit. This special section will be dedicated to specific topics concerning wellness and disease prevention, giving you access to client handouts, interactive client education tools, videos, and more. All to help you in your day-to-day practice.

Take a look around

Throughout this month's issue, look for QR codes and other links to additional content on our web portal, dvm360.com—an enormous resource for all things veterinary. There you'll discover a huge community of veterinarians and support staff and a wealth of information to help you practice good business and good medicine—all you need to provide the best care possible for that patient in front of you.