Veterinary Economics Editorial Advisory Board member Dr. Ernie Ward owns Seaside Animal Care in Calabash, N.C., a National Practice of Excellence Award winner. Dr. Ward is the author of Creating the Veterinary Experience (E3 Management, 2000) and is a frequent speaker at veterinary conferences, including CVC Washington D.C., CVC Kansas City, and CVC San Diego. Dr. Ward graduated in 1992 from the University of Georgia College of Veterinary Medicine. He has appeared on Animal Planet, CNN, NBC Nightly News, and numerous other TV and radio talk shows nationwide.
VETERINARY ECONOMICS - Feb 21, 2017
If your answers to these two questions in this article are "yes," then ABSOLUTELY your veterinary hospital needs to sell pet food to pet owners, according to Ernie Ward, DVM.
VETERINARY ECONOMICS - Jan 24, 2017
Believe it or not, millennials might not be the only problem here. If your veterinary practice is reminiscent of a current-day classic rock show, you may need to cut the leather and leopard print out of your act and get with modern times before your show gets cancelled.
FIRSTLINE - Nov 29, 2016
They've already done the hard part by getting invested in their pets' diets.
VETERINARY ECONOMICS - Nov 15, 2016
If you’re a veterinarian curious about pet food formulations, good luck. Vetting companies and the people who design their diets is hard work—and it’s not all in one place.
VETERINARY ECONOMICS - Nov 03, 2016
Dr. Ernie Ward has been paying close attention to the younger generation of pet owners for years. Now he has a few cheat codes (remember those?) to help veterinarians out when it comes to dealing with Gen Y.
DVM360 MAGAZINE - Oct 21, 2016
What will veterinary medicine look like in 5, 15 and 30 years? We adapted a CVC session by Ernie Ward, DVM, to create a timeline of things to come.
VETTED - Aug 01, 2016
It's 9pm. Are your practice's veterinarians filling out medical records—and not working the emergency-practice swing shift? Dr. Ernie Ward guarantees your veterinarians are underutilizing assistants and technicians in the exam room.
VETERINARY ECONOMICS - Jun 24, 2016
Some DVMs are weak on supplements, with pet owners doing their own questionable research and dosing and feeding their pets accordingly for such conditions as cancer, osteoarthritis and kidney disease. It's high time for you to dig into the science, says Dr. Ernie Ward, and see how they can help with pets' chronic conditions.
FIRSTLINE - Nov 24, 2015
Don't let your veterinary clients give up on their cat's weight management because of late-night hunger pangs.
VETERINARY ECONOMICS - Nov 01, 2015
Do clients with pet insurance spend more—why? Our board members explore.
VETERINARY ECONOMICS - Aug 18, 2015
To improve health for all, it’s time to shift the way we discuss overweight pets with our veterinary clients.
VETERINARY ECONOMICS - Jun 19, 2015
Serious and humorous videos show the danger of hot cars.
VETERINARY ECONOMICS - Feb 01, 2015
If your team members deserve better compensation—and if you want to keep the best of the best, they do—you need to boost your revenue. Here’s how to make it happen. Plus, data from 2015 Firstline Career Path Study.
FIRSTLINE - Mar 24, 2014
Wherein cute cat photos can actually save lives.